UK Subscribers Continue to Use More Wi-Fi

Wi-Fi usage continues to be a primary means to connect for smartphone users around the world. A look at over 60K UK subscribers' usage in the UK over the last year shows the common, global trend: Wi-Fi usage continues to grow for both 3G and LTE subscribers.

Smartphone users with LTE enabled devices tend to use more Wi-Fi than their 3G counterparts, likely in-part because these devices are often the best smartphones available with faster chips, larger screens, and the latest software stacks.

Mobidia's data provides insights into UK as well as many other countries and geographies, including all the leading LTE markets. 

LTE Users are Using Much More Mobile Data

Mobile operators continue to roll-out LTE technology.  Over 100 networks are now available to wireless subscribers around the world.  And the LTE usage trends continue to look very positive for mobile operators.  In all major markets, subscribers are using more mobile data, buying larger plans, and using more of their quotas.

And LTE users are generally using much more data than their 3G counterparts.  LTE -enabled devices and faster network speeds are no doubt encouraging more usage.  A representative view of this trend for LTE markets is displayed by Hong Kong LTE subscribers below.

Mobidia's data provides insights into Hong Kong and all LTE markets around the world. 

The Mobile Mind Shift

Mobidia is excited to have our data referenced in Forrester's recently released book,The Mobile Mind Shift.

Smartphone’s have reprogrammed the way customers think and as a result, businesses need to do the same in order to keep up. Customers now use their phones for everything from playing games to making a bank transfer and ordering a pizza. Julie Ask focuses on what businesses need to do to exploit these ‘Mobile Moments’ and meet customers’ high expectations.  From mobile audits  and aligning business and technology teams to manufacturing mobile moments, The Mobile Mind Shift is your guide to building effective strategies to meet the ever expanding demands of mobile. It harnesses great ideas around how and why you should push your company to operate in the mobile world to ensure you are maximizing greater opportunities.

Don’t have the information you need to live in the mobile moment? The Mobile Mind Shift talks about resources available to leverage “borrowed mobile moments” such as the valuable data Mobidia has to offer on how and when customers are using applications and what gaps, opportunities or threats lie within.

Check out The Mobile Mind Shift today to see how your business can maximize on the mobile world we live in. 

King Digital Entertainment Continues to Lead Publishers in Most Popular and Most Played Mobile Games

In the hits-driven mobile gaming business, Mobidia’s research shows that King Digital Entertainment continues to leverage its widely popular Candy Crush app to drive the highest game usage among the top mobile game publishers. In general, Mobidia’s data reveals that most of the top game publishers enjoy relatively high usage and engagement metrics among smartphone users compared to other popular mobile applications, but King’s Candy Crush has driven usage of King games to a level far exceeding that of its closest competitors. However, trends in 2014 also suggest that usage of King games may be declining as usage of new games from other publishers, such as Supercell, increases.

From a sample of millions of global iOS and Android smartphone users, Mobidia’s usage data provide the following insights:

• In May 2014, over 20 percent of U.S. users played a King game at least once.

• Over 10 percent of U.S. users played Zynga and Supercell games in May 2014.

• Among U.S. Android users, King games drove the most aggregate minutes spent in game play from January through May 2014, more than two times that of Supercell or Zynga.

• Aggregate minutes of use of King games among U.S. Android users steadily declined in the first five months of 2014, while minutes of use of Supercell games increased over the same period

Average Minutes of  Game Play, USA 2014

Cloud Storage and File Sharing Continues to Heat Up

With Box's IPO announcement this week, cloud storage and file sharing continues to be a topic for consideration and speculation among the tech industry. As more platforms, OSs, and app vendors add this functionality to their offerings, many wonder about the role of stand-alone services.  Understanding mobile usage of these services is key to determining how this space will evolve and where will it go. 

Here is a look at a few of these services and how much time mobile users are typically spending with these apps.  Tracking this usage over time will provide insight into how this space will evolve and who will be the dominate suppliers of these services.